Project
Overview
Directed the creative vision for the Hero Mavrick 440 website, shaping a bold and adventurous digital presence that mirrors the motorcycle’s spirit. Led the design of immersive visuals and interactive elements to highlight key features and specifications, ensuring a seamless, engaging user journey. Oversaw responsive layouts and intuitive navigation, aligning every visual touchpoint with Hero’s dynamic brand identity
Client
Hero Motocorp
Team
UST Global
Role
Lead Visual Designer
Year
2023-24
Impactful Outcomes
3,200+
units sold in first 9 months
77%
YoY growth: premium motorcycles
13%
Improved Market Share
Challenge
The challenge was to redefining how riders experience the Hero Mavrick 440 online, transforming intricate technical details into a captivating adventure-driven story while ensuring uncompromising performance, multi-device responsiveness, and a consistent, premium design language at scale.
01
Solution
Designed a bold, vintage-inspired digital experience enriched with immersive visuals & interactive modules. We crafted a clean, intuitive layout, adopting a mobile-first approach to ensure seamless responsiveness, optimized performance, and a unified, premium look across all devices.
02
Designed the digital experience for Hero Mavrick 440 blending vintage-inspired aesthetics with a modern, adventure-driven interface. Using a user-centric approach, we added micro-interactions, gamified elements, and product-led storytelling to boost engagement and highlight key features.
Design Strategy
Visual Execution
The typography drew inspiration from bold, condensed typefaces in vintage posters, blending their timeless essence with modern touch to create a unique and visually striking typographic style.
The colors was inspired from vintage posters, blending their classic hues with modern twists to craft a visually immersive and engaging experience that resonates with both nostalgia and contemporary appeal.
Typography
Approach
Color Palette Direction
1
2
3
Image Treatment
01 . noise layer
02 . Image
03 . Mask shape
Final Image
Stratos is a geometric grotesque typeface that challenges conventional typographic proportion. Unique and unconventional, empowering to explore fresh possibilities
Stratos
Bold
Bold Italics
Alfabet is a bold geometric san-serif typeface supporting Latin, Greek, Cyrillic, with 20 styles and extensive typographic modern touch.
Alfabet
Semi-Bold
Regular
MV440 RED
#FF6914
Pure Black
#070707
Retro Creme
#F0E8D2
Pure White
#FFFFFF
AI-Driven Personalisation
We implemented an AI-powered avatar creation feature that allows riders to customise their characters and generate personalised avatars reflected across their profiles and accessories. Using advanced AI image generation techniques, we explored and developed characters, terrain types, and more. This innovative use of AI not only enriched the user experience but also received significant appreciation for its creativity and impact
It’s Live
Check out live website
Featuring bold design and interactive elements, the Mavrick 440 website delivers an engaging experience that embodies the bike’s adventurous spirit and high-performance persona